Search Engine Optimization

Farnborough Internet Marketing Search Engine OptimisationSearch Engine Optimisation is the process of getting your website higher up the natural search engine listings so that you increase the number of targeted visitors, which results in more sales and higher profits.

When you search for something in Google, you are presented with a screen or page, which has ‘paid for’ Google Adwords Ads on the top couple of lines and more Ads down the right hand side of the page. The service/company listings beneath the first couple of lines are not paid for and have been ranked by Google using their own algorithm.  This is where Farnborough Internet Marketing can help you.  These are the free listing we require our website pages to be optimised for, in order to appear on the first page and ideally be ranked at number one.

Unlike Google Adwords, where you have to pay for each time a customer clicks on your advert and visits your website, all the traffic generated from SEO is FREE traffic which you obtain from being ranked highly.  The No.1 ranking on Google for any given keyword obtains between 40-45% of all traffic! While you should always be aiming for the No.1 spot, there are only 10 listings on the first page and your aim should be to make the first page. (Very rarely do searchers go beyond page 2! – When was the last time you looked at the results on page 3?) At Farnborough Internet Marketing we have for you, a dedicated SEO team that specialise in optimising websites. This involves on-page opitimisation (changes made on the website) and off-page optimization (changes that can be made to other sites that benefit the optimization of your site), think of this as having other sites linking and endorsing your site. SEO is a gradual process, and it needs to look natural to Google otherwise your site will be penalized. Beware of anyone offering quick results. At Farnborough Internet Marketing we follow a specific SEO strategy and sequence, which has been proven and tested to get the optimum results in terms of rankings.


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